Carving out a New Identity: Rebranding InfoGroup

Many NNIP partners have changed or seriously considered changing their name or organizational home in the last 5 years. We think our experiences with re-branding are worth sharing for other partners whose identity or mission may be evolving. We’ll talk about some of the pros and cons involved with re-branding and dive a bit more deeply into our strategy for pulling it off successfully. Fun graphics and a visit to the cutting-room floor included.