Tracking Media Through Performance Management

This is a presentation for the "Expanding Your Impact with Local Media" session at the NNIP Parternship Meeting, June 2019.

Bob Gradeck from the University Center for Social and Urban Research in Pittsburgh will talk about navigating the changing landscape of journalism, particularly outside of a large media market. Bob will discuss successes and challenges of building relationships with reporters, notably a relationship with a local blog they developed to publish data stories. Bob will also describe how they used Performance Management Indicators developed with NNIP consultant Jake Cowan to track media and evaluate their performance.