Columbus: Know Nothing About Marketing? Try a Complete Rebrand!

This is a presentation for the Ignite session, Part II at the NNIP Fall 2017 partners meeting. 

We’ll fly through the highlights of a more-than-a-year-long process to rebrand our organization, including the why (understanding our “brand”), the how (selecting marketing firm to make our “creative collateral”), the what (managing the launch process), and the early results.